Wednesday, February 23, 2011

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Arena Signs sponsorship agreement with rising star Emily Seebohm Swimming Sport Event Denmark

Tolentino, February 23, 2011 - Arena, a leader in the segment of water sports wear, and 'proud to announce a new sponsorship deal with the young Australian Emily Seebohm (18). The eclectic dorsista, Stilelibero, butterflies and mistista and 'the first Australian to enter the elite Team Arena with a three-year cooperation agreement that will last until 2014.

Emily knew fame at age 14 when she won four golds (100m and 200m backstroke, 200m freestyle and 200m IM) and two silvers (50m and 100m freestyle) at the Sydney Olympics 2006. The following year, the Australian Championships in 2007, got hard the first place in the 100m backstroke and also won third place in the 50m back. These performances have allowed Emily to qualify for the World Championships in Melbourne, where he won a gold in the 4x100m-medley relay that set a world record-and was ranked fourth in the 100m backstroke.

In March 2008, Emily has broken record after record broke the record of the Commonwealth and Australia in the 50m Backstroke with a time of 28.10 seconds (just a tenth of a second over the current world record of Li Yang), two weeks later, at the Australian Championships set a new world record in 27.95 seconds (only after beating his new time the next day ). In the 100m backstroke at the same event, and 'became the first Australian to have crossed the wall of the minutes, swimming 59.78 and 59.59 respectively in the semifinals and final in the competition and gaining the participation at the Beijing Olympics. Five months later, sixteen year old from competing at the 2008 Olympics, won silver in the 100m backstroke and a gold in the 4x100m medley relay that set a world record (3:52.69).

In 2010, the Pan Pacific of Irvine, in California, won a gold in the 100m backstroke (with a championship record time of 59.45 seconds, beating the Olympic champion Natalie Coughlin race) and in the 200m IM (defeating world champion and record holder Ariana Kukors) and a series of silver in the 50m butterfly, the 4x100m freestyle relay, the 4x100m medley relay and 100m freestyle. Several months' later joined the Commonwealth Games with eight medals-a gold in the 100m backstroke, 4x100m freestyle relay in one and one in the 4x100m medley relay, a silver in the 100m sl and one in the 200m IM, and finally, a bronze in 50m butterfly in a 50dorso and one in the 200m backstroke.
Emily was awarded the 2009 Medal of the Order of Australia and it 'was selected for the BBC series "World Olympic Dreams," which follows the preparation of athletes for the Olympics in London 2012. Friday, January 21 has also participated in a 12-hour relay to raise funds for victims of flooding in his hometown of Brisbane.

"The signing of Emily Seebohm is a really significant step for Arena - Carpignano said Alexander, Director General of the International Business Arena -. "Given the strong presence of Australia in the swimming world, to have a representative in our Elite Team 'has always been an important objective. Have been able to sign an agreement with Emily, one of these stars Brilliant, makes it much more 'rewarding. The performance that has collected in these few years in a number of different races has been nothing short of extraordinary. The positive attitude of Emily, her striking presence and his effervescent personality make her an important ambassador for Arena. We sincerely hope to establish with you a fruitful and mutually beneficial cooperation, especially in view of the Olympics in London. " "I am excited to join the Organisation Arena as their ambassador for the Australian club," said Emily Seebohm. "I join other ambassadors Arena as Aaron Peirsol, Kirsty Coventry and Paul Biedermann is a wonderful honor. I took this Decision move from the high degree of technological knowledge in the arena of world swimming. I believe that this choice can only be beneficial for my career, and help increase the value of the brand in Australia ".

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