Balocco, historic Piedmont company leader in the confectionery industry, renewing its partnership with Juventus as an Official Sponsor. Also for the 2011-2012 appear on the jersey from the first team game for a third of all matches, including friendlies, played over the entire season. In addition, the brand will sponsor Balocco mesh of the youth sector of the black and white, for all official competitions and friendly matches. The important renewal comes just months after the onset of the mark on the Balocco tricolor jersey in the Serie A 2010-2011. The high visibility obtained in several key match, the success of initiatives designed with Juventus, including the match made for the race sponsor Juventus - Inter, as well as numerous public relations activities and co-marketing, have helped to reinforce the partnership between the two companies.
Not to mention that the products Balocco daily fill the tables of the Breakfast of Champions Bianconeri.
addition to knitting, Balocco benefit of all rights to the first level of visibility:
- LED on the sideline and
backdrop - the team's image for advertising and communication
- public relations tool
"The renewal of partnership with a prestigious company as Balocco - said Jean-Claude Blanc, CEO and general manager of Juventus - is proof of a relationship between two companies with a strong affinity, which has proved successful. We are very happy with the choice of continuing with Juventus Balocco an important journey that will lead us to a season full of stimuli and sporting events, which will come palcoscenico speciale il nuovo stadio bianconero»
«Siamo molto soddisfatti del rinnovo della partnership. Accanto all’auspicata partecipazione alle competizioni europee, l’accordo prevede l’estensione della sponsorizzazione all’intero settore giovanile, che ci permetterà di consolidare ulteriormente il rapporto con i giovani e le famiglie, da sempre nostro core target - commenta Alberto Balocco, amministratore delegato della Balocco -. E poi, come potevamo perderci l’emozione di veder giocare la Juventus con la nostra maglia nella cornice esclusiva del nuovo stadio?»
Fonte: Juventus.com
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